⚠️ Prototype: This is a demonstration prototype showcasing product management methodology and UX optimization. Not a production application.

Discovery Methodology

Research-Backed Problem Identification

Problems were systematically identified through competitive analysis, heuristic evaluation, and industry research.

0
Issues Identified
0
Competitors Analyzed
0
Research Studies
0
Heuristic Violations

The Discovery Journey

1

Competitive Audit

2

Heuristic Evaluation

3

Industry Research

4

Rapid Prototyping

Discovery Process

Competitive Audit

Competitors6

Sykes + 5 industry leaders analyzed

7/8 gaps identified

Heuristic Evaluation

Score6.2/10

Nielsen's 10 principles assessed

9 violations found

Industry Research

Studies12

Benchmark research reviewed

4 key insights

Prototype & Test

StatusReady

Functional prototype built

5-8 users planned

Competitive Audit Results

Sites analyzed: Sykes Holiday Cottages, Airbnb, Vrbo, Booking.com, OnTheBeach, Forest Holidays

Social loginCritical
83%industry standard
Guest checkoutCritical
67%industry standard
Magic link login
50%industry standard
Value prop sign-up
50%industry standard
Loyalty visible
67%industry standard
Interactive dashboard
83%industry standard
One-click rebook
50%industry standard
Transparent pricingCritical
100%industry standard

Key Finding

Sykes lags behind industry standards in 7 of 8 conversion-critical features. This represents significant competitive disadvantage and opportunity.

Problem Prioritization

Interactive priority matrix with sortable columns

🔴 1Checkout friction
Pain: 9/10
Frequency: H
Impact: High
🔴 2No guest checkout
Pain: 8/10
Frequency: H
Impact: High
🟡 3Password friction
Pain: 7/10
Frequency: H
Impact: Med
🟡 4No sign-up value
Pain: 6/10
Frequency: M
Impact: Med
🟢 5Static dashboard
Pain: 5/10
Frequency: M
Impact: Med
🟢 6No loyalty program
Pain: 4/10
Frequency: L
Impact: High

Discovery vs. Delivery

Discovery (What to build)

  • Competitive audit
  • Heuristic eval
  • Research review
  • Rapid prototyping
  • User testing (would be next)

Delivery (Build it right)

  • Engineering specs
  • Sprint planning
  • Development
  • QA & testing
  • Launch & monitor

Current Status:

This prototype represents discovery work. Delivery would follow user validation.

Discovery:

Complete ✅

Validation:

Next step ⏸️

Delivery:

After validation

Explore Optimized Solutions

See how these discoveries translate into improved user experiences