⚠️ Prototype: This is a demonstration prototype showcasing product management methodology and UX optimization. Not a production application.

Login & Authentication Optimization

Current Sykes

Current Sykes

your@email.com
••••••••
Log in
Forgot password?
✗No social login options
✗No passwordless option
✗No guest checkout
✗No "Remember me" option

Optimized Version

Log in to your account

or
or
New to Sykes? Create account

Industry Benchmark

Gigya Research: Social login increases conversion 40-60% compared to traditional forms. Guest checkout option increases booking completion 20-45%. Passwordless authentication reduces abandonment by 35%.

Source: Baymard Institute, 2024; Gigya Identity Research, 2023

Expected Impact:

loginCompletion: +35%
mobileLogin: +50%
guestCheckoutAdoption: +25%